º copywriting                                                                                                             Eric Twelker
º strategic positioning                                                                                   ph: (206) 372-0878
e: eric(at)twelker.com

Portfolio > Packaging

Microsoft 

Microsoft Office
The world's most popular office software suite is synonomous with home and office productivity. I've written packaging copy for 40 Microsoft Office retail cartons translated to more than 70 languages.

  • Microsoft Project 2002 Standard
  • Microsoft Data Analyzer
  • Microsoft Office Outlook 2003 with Business Contact Manager
  • Microsoft Office Student & Teacher Edition 2003
  • Microsoft Office Small Business Edition 2003
  • Microsoft Office Small Business Management Edition 2006
  • Microsoft Office Small Business Accounting 2006
  • 2007 Microsoft Office System (35 retail cartons + evaluation kits and inserts) 


packaging - Microsoft Office Small Business Edition 2003 packaging - Microsoft Office Outlook 2003
packaging - Microsoft Office Project Standard packaging - Microsoft Office Small Business Accounting

Microsoft Plus! The retail cartons for  the Microsoft Plus! line communicate the powerful multimedia and entertainment features in this series of popular enhancements for Windows XP. The copy includes the front, inside flap, and back of the box. 

  • Microsoft Plus! for Windows XP
  • Microsoft Plus! Digital Media Edition
  • Microsoft Plus! SuperPack for Windows XP
Microsoft Plus Superpack

Microsoft Plus

Microsoft Expression is a new set of graphics and multimedia programs targeted at creative professionals, including graphic artists, interactive designers, and UI designers. 

  • Microsoft Expression Graphic Designer
  • Microsoft Expression Web Designer
packaging - Microsoft Expression Graphic Designer packaging - Microsoft Expression Web Designer
In 2002, Microsoft expanded its best-selling line of Microsoft Mouse and Keyboard Hardware with new wireless and trackball-free optical styles. The packaging copy introduces these new technologies and clearly delivers the unique features and benefits of the ten new products.
  • Microsoft Internet Keyboard
  • Microsoft Multimedia Keyboard
  • Microsoft Natural Multimedia Keyboard
  • Microsoft Wireless Optical Desktop Pro
  • Microsoft Wheel Mouse Optical
Read the project case study at Landor.com.

Packaging - Microsoft Natural Keyboard

Monte Cristo Games

Paris-based Monte Cristo Games develops great games for PC and next-gen console platforms. The copy on these retail cartons showcase the compelling gameplay, advanced graphics, and multiplayer capabilities.
  • D-Day (PC)
  • Medieval Lords (PC)
packaging - Monte Cristo Games

Related:
  • Positioning
  • Press materials
  • Game writing/scripting

next: Packaging Inserts





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